RULES: USE FOUNDATION PRINCIPLES AND USE A ROADMAP
Now that I simplified the rules of communication to the three main anchor principles, I could illustrate a roadmap for a typical presentation. Many presenters make the mistake of picking a topic that they like personally. A better way is to understand the receiver and find out what they need, what would make them a hero on their journey. Then compare the topics that the audience needs to what the messenger knows, understands and can deliver with passion. Then the message can be designed for the audience and the messenger's personal strengths delivered in a vital message.